Facebook Charging for Membership

Some facebook users have started posting a message on their walls and encouraging their friends and family to do the same. According to the message if you post it on your own wall too, then you will be able to use its service for free. Today, I've seen on my friend's wall. This is what she posted"

FACEBOOK JUST RELEASED THEIR PRICE GRID FOR MEMBERSHIP. $9.99 PER MONTH FOR GOLD MEMBER SERVICES, $6.99 PER MONTH FOR SILVER MEMBER SERVICES, $3.99 PER MONTH FOR BRONZE MEMBER SERVICES, FREE IF YOU COPY AND PASTE THIS MESSAGE BEFORE MIDNIGHT TONIGHT. WHEN YOU SIGN ON TOMORROW MORNING YOU WILL BE PROMPTED FOR PAYMENT INFO...IT IS OFFICIAL IT WAS EVEN ON THE NEWS. FACEBOOK WILL START CHARGING DUE TO THE NEW PROFILE CHANGES. IF YOU COPY THIS ON YOUR WALL YOUR ICON WILL TURN BLUE AND FACEBOOK WILL BE FREE FOR YOU. PLEASE PASS THIS MESSAGE ON IF NOT YOUR ACCOUNT WILL BE DELETED IF YOU DO NOT PAY

but of course this is another hoax and  false. How can facebook charge when its rivals G+ is freely available?

But i almost believe because it so happened that I'm  reading the newsof the facebook helping the u.s entrepreneurs to use facebook platforms to promote their businesses.
check the SOURCE
uschamber.com
nfib.com/newsroom
facebook.com/marketing